A Case study for
Mission Regional Medical Center
Mission Regional Medical Center is located in one of the fastest growing markets in the United States. The Hancock team tackled the challenge of connecting a young, highly mobile target with the capabilities of the MRMC Labor and Delivery and Neonatal Intensive Care Units.
An Outdoor
Community-Focused Campaign
Because of the large number of Health Care Centers in the region, MRMC needed to separate themselves from competitors in the minds of their target in terms of overall brand recognition and capabilities. The answer was a clean, creative outdoor campaign that was credited with producing extraordinary results.
The low average age of drivers in the market along targeted, high traffic thoroughfares made for fertile ground for the MRMC message. L&D and NICU census numbers increased 41% in a span of six months.
Months
Percent Increase
Happy Client
Schedule a Meeting
936.564.9559
Contact
Chris@hancockadvertising.com